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Bitrix24 vs Sailthru: 2026 Comparison

Bitrix24 Sailthru
Overview A free all-in-one collaboration platform combining CRM, project management, communication, and website builder tools. Marigold-owned personalization and marketing automation platform for retail and media with predictive intelligence.
Pricing Freemium (Free-$199/month) Subscription (Custom)
Key Features
  • CRM pipelines
  • Task management
  • Video calls
  • Website builder
  • Online store
  • HR tools
  • Document management
  • Contact center
  • Email marketing
  • Personalization
  • Predictive intelligence
  • Mobile push
  • SMS
  • Lifecycle optimization
Pros
  • Generous free plan
  • All-in-one platform
  • Self-hosted option
  • Good collaboration tools
  • Retail focus
  • Predictive analytics
  • Cross-channel
  • Personalization engine
Cons
  • Can be overwhelming
  • Interface is cluttered
  • Steep learning curve
  • Support can be slow
  • Enterprise pricing
  • Complex setup
  • Retail focused