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Bloom vs Gusto: 2026 Comparison

Bloom Gusto
Overview A CRM and project management tool built specifically for photographers and creative professionals to manage bookings and clients. An all-in-one payroll, benefits, and HR platform for small businesses with automated tax filing and employee self-service.
Pricing Subscription ($19-$39/month) Subscription ($40-$80/month + $6-12/person)
Key Features
  • CRM
  • Booking management
  • Contracts
  • Invoicing
  • Questionnaires
  • Galleries
  • Scheduling
  • Workflow automation
  • Payroll processing
  • Tax filing
  • Benefits administration
  • Time tracking
  • Onboarding
  • Compliance
  • Employee self-service
  • Contractor payments
Pros
  • Built for photographers
  • Gallery delivery
  • Beautiful interface
  • Easy invoicing
  • Easy payroll processing
  • Automatic tax filing
  • Good benefits options
  • Clean interface
Cons
  • Very niche market
  • Limited CRM depth
  • Basic features
  • Small company
  • Limited HR features
  • Not for large companies
  • Benefits limited by state
  • Support can be slow