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Bloom vs Infusionsoft: 2026 Comparison

Bloom Infusionsoft
Overview A CRM and project management tool built specifically for photographers and creative professionals to manage bookings and clients. Now Keap, this was the original small business CRM and email marketing platform known for powerful campaign builder.
Pricing Subscription ($19-$39/month) Subscription ($249-custom/mo)
Key Features
  • CRM
  • Booking management
  • Contracts
  • Invoicing
  • Questionnaires
  • Galleries
  • Scheduling
  • Workflow automation
  • Campaign builder
  • CRM
  • E-commerce
  • Automation
  • Landing pages
  • Invoicing
  • Appointments
Pros
  • Built for photographers
  • Gallery delivery
  • Beautiful interface
  • Easy invoicing
  • Powerful campaign builder
  • All-in-one
  • Good automation
  • Long track record
Cons
  • Very niche market
  • Limited CRM depth
  • Basic features
  • Small company
  • Rebranded to Keap
  • Expensive
  • Complex