| Overview |
Commerce experience cloud combining content management, search, and marketing automation with AI personalization. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Subscription (Custom) |
Subscription ($23-$99/user/month) |
| Key Features |
- Email marketing
- CDP
- AI personalization
- Content management
- Search
- Recommendations
- SMS
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Strong AI
- Commerce focus
- CDP built-in
- Personalization
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Very expensive
- Complex
- Enterprise focused
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
