| Overview |
Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. |
Brandwatch Social (formerly Falcon.io) is an enterprise social media management suite combining publishing, advertising, engagement, and measurement in one platform. It integrates with Brandwatch's powerful consumer intelligence. |
| Pricing |
Paid (Custom pricing) |
Paid (Custom pricing) |
| Key Features |
- Intent data
- topic-level signals
- CRM integration
- data co-op
- surge scoring
- audience segments
- API
|
- Social publishing
- content calendar
- engagement hub
- measurement & benchmarking
- social advertising
- audience management
- content pool
- campaign management
|
| Pros |
- Industry-leading intent data
- Large data co-op
- Reliable surge signals
- Good integrations
|
- Enterprise-grade features
- Strong analytics
- Content pool for asset management
- Brandwatch integration
|
| Cons |
- Expensive
- Company-level only not contact
- Requires interpretation
|
- Expensive
- Complex setup
- Requires training
|
