| Overview |
Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. |
Marketing automation platform built natively inside Microsoft Dynamics 365 for email marketing, web tracking, and forms. |
| Pricing |
Paid (Custom pricing) |
Subscription (Custom) |
| Key Features |
- Intent data
- topic-level signals
- CRM integration
- data co-op
- surge scoring
- audience segments
- API
|
- Dynamics 365 native
- Email marketing
- Web tracking
- Forms
- Surveys
- Nurture campaigns
- Social posting
|
| Pros |
- Industry-leading intent data
- Large data co-op
- Reliable surge signals
- Good integrations
|
- Native Dynamics integration
- Good for MS ecosystem
- Web tracking
- Forms
|
| Cons |
- Expensive
- Company-level only not contact
- Requires interpretation
|
- Dynamics only
- Expensive
- Limited outside MS
|
