| Overview |
Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. |
A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps. |
| Pricing |
Paid (Custom pricing) |
Subscription ($23-$99/user/month) |
| Key Features |
- Intent data
- topic-level signals
- CRM integration
- data co-op
- surge scoring
- audience segments
- API
|
- Google Workspace integration
- Automatic data entry
- Pipeline management
- Email tracking
- Task automation
- Custom reporting
- Relationship tracking
- Mobile app
|
| Pros |
- Industry-leading intent data
- Large data co-op
- Reliable surge signals
- Good integrations
|
- Deep Google integration
- Minimal data entry required
- Clean interface
- Easy to adopt for Google users
|
| Cons |
- Expensive
- Company-level only not contact
- Requires interpretation
|
- Only works well with Google Workspace
- Limited features outside Google ecosystem
- Pricey for what it offers
- Reporting is basic
|
