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Bombora vs Insightly: 2026 Comparison

Bombora Insightly
Overview Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. A CRM and project management platform designed for growing businesses to manage relationships and deliver projects.
Pricing Paid (Custom pricing) Subscription ($29-$99/user/month)
Key Features
  • Intent data
  • topic-level signals
  • CRM integration
  • data co-op
  • surge scoring
  • audience segments
  • API
  • Contact management
  • Project management
  • Workflow automation
  • Email tracking
  • Custom dashboards
  • Relationship linking
  • Lead routing
  • Business intelligence
Pros
  • Industry-leading intent data
  • Large data co-op
  • Reliable surge signals
  • Good integrations
  • Combined CRM and project management
  • Good Gmail and Outlook integration
  • Relationship mapping
  • Reasonable pricing
Cons
  • Expensive
  • Company-level only not contact
  • Requires interpretation
  • Interface feels dated
  • Limited customization options
  • Customer support could improve
  • Mobile app is basic