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Bombora vs iStock: 2026 Comparison

Bombora iStock
Overview Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. A stock photography marketplace by Getty Images offering affordable photos, illustrations, vectors, and video clips.
Pricing Paid (Custom pricing) Subscription ($12.99-$33/month)
Key Features
  • Intent data
  • topic-level signals
  • CRM integration
  • data co-op
  • surge scoring
  • audience segments
  • API
  • Stock photos
  • Illustrations
  • Vectors
  • Video
  • Curated collections
  • AI search
  • Flexible licensing
  • Plugin for design tools
Pros
  • Industry-leading intent data
  • Large data co-op
  • Reliable surge signals
  • Good integrations
  • Affordable pricing
  • Getty quality
  • Good curation
  • Plugin integrations
Cons
  • Expensive
  • Company-level only not contact
  • Requires interpretation
  • Smaller library than Shutterstock
  • Credit system confusing
  • Some dated content
  • Extra license costs