| Overview |
Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. |
Microsoft's cloud automation service for creating workflows across Microsoft 365 and third-party applications. |
| Pricing |
Paid (Custom pricing) |
Subscription ($15-mo) |
| Key Features |
- Intent data
- topic-level signals
- CRM integration
- data co-op
- surge scoring
- audience segments
- API
|
- Cloud flows
- Desktop flows
- RPA
- AI Builder
- Process mining
- Microsoft integration
- Templates
|
| Pros |
- Industry-leading intent data
- Large data co-op
- Reliable surge signals
- Good integrations
|
- Microsoft integration
- RPA capabilities
- AI builder
- Enterprise
|
| Cons |
- Expensive
- Company-level only not contact
- Requires interpretation
|
- Microsoft ecosystem
- Complex
- Can be expensive
|
