| Overview |
Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Paid (Custom pricing) |
Subscription ($23-$99/user/month) |
| Key Features |
- Intent data
- topic-level signals
- CRM integration
- data co-op
- surge scoring
- audience segments
- API
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Industry-leading intent data
- Large data co-op
- Reliable surge signals
- Good integrations
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Expensive
- Company-level only not contact
- Requires interpretation
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
