| Overview |
Bombora is a B2B intent data provider that tracks content consumption across thousands of websites to identify companies researching specific topics. It helps sales teams prioritize accounts showing active buying intent. |
A loyalty and referral program app for e-commerce with customizable campaigns and social media rewards (now part of Yotpo). |
| Pricing |
Paid (Custom pricing) |
Subscription (Starting at $29/month) |
| Key Features |
- Intent data
- topic-level signals
- CRM integration
- data co-op
- surge scoring
- audience segments
- API
|
- Points program
- Referral campaigns
- Social rewards
- Custom campaigns
- Shopify integration
- Analytics
- Email integration
- VIP tiers
|
| Pros |
- Industry-leading intent data
- Large data co-op
- Reliable surge signals
- Good integrations
|
- Flexible reward options
- Social media integrations
- Part of Yotpo ecosystem
- Good for small stores
|
| Cons |
- Expensive
- Company-level only not contact
- Requires interpretation
|
- Now part of Yotpo
- Limited standalone support
- Basic analytics
- Fewer updates as standalone
|
