| Overview |
An employee recognition and rewards platform that enables peer-to-peer recognition with a points-based reward system. |
Tailwind is a marketing tool originally built for Pinterest and Instagram that has expanded to email and more. It uses SmartSchedule technology to determine optimal posting times and includes a design tool. |
| Pricing |
Subscription ($3-$5/user/month) |
Freemium ($0-79.99/mo) |
| Key Features |
- Peer recognition
- Points system
- Reward catalog
- Analytics
- Slack and Teams integration
- Company values alignment
- Leaderboards
- Automated milestones
|
- SmartSchedule
- Pinterest scheduling
- Instagram scheduling
- email marketing
- Tailwind Create design tool
- hashtag finder
- analytics
- communities
|
| Pros |
- Easy peer recognition
- Good integrations
- Fun for employees
- Affordable
|
- Best-in-class Pinterest tools
- SmartSchedule optimization
- Built-in design tool
- Communities feature
|
| Cons |
- Points system can feel trivial
- Limited HR features
- Reward catalog varies
- Can lose novelty over time
|
- Primarily Pinterest/Instagram focused
- Email feature is basic
- Interface can be confusing
|
