| Overview |
A technology-powered bookkeeping and accounting service for small businesses with dedicated bookkeepers and advisory. |
Heap automatically captures every user interaction on your website or app without requiring manual event tracking. It enables retroactive analysis of user behavior data from the moment of installation. |
| Pricing |
Subscription ($399-$899/month) |
Freemium ($0-custom) |
| Key Features |
- Dedicated bookkeeper
- Monthly financials
- Payroll
- Tax prep
- Advisory
- Dashboard
- App integration
- CFO services
|
- Auto-capture technology
- retroactive analytics
- funnel analysis
- session replay
- user segmentation
- conversion tracking
- data governance
- integrations
|
| Pros |
- Dedicated bookkeeper
- Technology-powered
- Advisory included
- Good dashboard
|
- Automatic event capture
- No manual tagging required
- Retroactive data analysis
- Easy implementation
|
| Cons |
- Expensive
- US only
- Limited self-service
- Contract commitments
|
- Can collect excessive data
- Higher cost for large sites
- Limited real-time capabilities
- Data can be noisy without curation
|
