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BoomTown vs Craft: 2026 Comparison

BoomTown Craft
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. Beautiful document and note-taking app for Mac and iOS with rich formatting, backlinks, and sharing capabilities.
Pricing Subscription (Custom pricing) Freemium ($0-10/mo)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Rich documents
  • Backlinks
  • AI assistant
  • Sharing
  • Cards
  • Daily notes
  • Templates
  • Markdown
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Beautiful design
  • Apple ecosystem
  • Offline support
  • Rich formatting
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Apple focused
  • Limited collaboration
  • No Windows/Android