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BoomTown vs Crazy Egg: 2026 Comparison

BoomTown Crazy Egg
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. Crazy Egg offers heatmap and A/B testing tools that help website owners visualize user behavior and optimize conversions. Its snapshots feature provides scroll maps and click reports for any page.
Pricing Subscription (Custom pricing) Paid ($29-249/mo)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Heatmaps
  • scroll maps
  • A/B testing
  • session recordings
  • confetti reports
  • overlay reports
  • error tracking
  • Shopify integration
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Very easy to use
  • Quick setup
  • Good heatmap visualizations
  • Affordable pricing
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Limited advanced analytics
  • Basic session recordings
  • No real-time data
  • Fewer integrations than competitors