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BoomTown vs FullStory: 2026 Comparison

BoomTown FullStory
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. FullStory captures and indexes every user interaction to provide complete digital experience analytics. Its session replay and heatmap capabilities help teams identify friction points and optimize user journeys.
Pricing Subscription (Custom pricing) Paid ($0-custom)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Session replay
  • heatmaps
  • error tracking
  • conversion funnels
  • frustration signals
  • search analytics
  • privacy controls
  • API access
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Excellent session replay quality
  • Powerful search capabilities
  • Good frustration detection
  • Strong privacy controls
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Expensive for high-traffic sites
  • Can impact page performance
  • Storage limitations
  • Complex pricing