| Overview |
A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. |
Heap automatically captures every user interaction on your website or app without requiring manual event tracking. It enables retroactive analysis of user behavior data from the moment of installation. |
| Pricing |
Subscription (Custom pricing) |
Freemium ($0-custom) |
| Key Features |
- Lead generation
- CRM
- IDX website
- Predictive analytics
- Success assurance
- Concierge service
- Reporting
- Team management
|
- Auto-capture technology
- retroactive analytics
- funnel analysis
- session replay
- user segmentation
- conversion tracking
- data governance
- integrations
|
| Pros |
- Strong lead generation
- Concierge service
- Predictive CRM
- Good for teams
|
- Automatic event capture
- No manual tagging required
- Retroactive data analysis
- Easy implementation
|
| Cons |
- Expensive
- Requires lead purchase
- Real estate only
- Contract commitments
|
- Can collect excessive data
- Higher cost for large sites
- Limited real-time capabilities
- Data can be noisy without curation
|
