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BoomTown vs Highrise: 2026 Comparison

BoomTown Highrise
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. A simple contact management tool originally by Basecamp that helps small teams track contacts, deals, and communication.
Pricing Subscription (Custom pricing) Subscription ($24-$49/month)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Contact management
  • Deal tracking
  • Email integration
  • Notes and tasks
  • Tags
  • Bulk email
  • Import/Export
  • Mobile app
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Very simple to use
  • Clean interface
  • Good for small teams
  • Affordable flat pricing
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • No longer actively developed
  • Very basic features
  • Limited automation
  • Minimal integrations