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BoomTown vs iStock: 2026 Comparison

BoomTown iStock
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. A stock photography marketplace by Getty Images offering affordable photos, illustrations, vectors, and video clips.
Pricing Subscription (Custom pricing) Subscription ($12.99-$33/month)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Stock photos
  • Illustrations
  • Vectors
  • Video
  • Curated collections
  • AI search
  • Flexible licensing
  • Plugin for design tools
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Affordable pricing
  • Getty quality
  • Good curation
  • Plugin integrations
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Smaller library than Shutterstock
  • Credit system confusing
  • Some dated content
  • Extra license costs