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BoomTown vs Make: 2026 Comparison

BoomTown Make
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic.
Pricing Subscription (Custom pricing) Freemium ($0-16.67/mo)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Visual workflow builder
  • 1000+ apps
  • Branching
  • Error handling
  • Scheduling
  • Data stores
  • Templates
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Visual builder
  • Complex logic support
  • Affordable
  • Data stores
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Learning curve
  • Can be complex
  • Smaller app directory than Zapier