| Overview |
A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. |
The former name of Copper CRM, a Google Workspace-native CRM that was rebranded in 2018 to better reflect its focus. |
| Pricing |
Subscription (Custom pricing) |
Subscription ($23-$99/user/month) |
| Key Features |
- Lead generation
- CRM
- IDX website
- Predictive analytics
- Success assurance
- Concierge service
- Reporting
- Team management
|
- Google Workspace integration
- Pipeline management
- Email tracking
- Automation
- Reporting
- Contact enrichment
- Mobile app
- Task management
|
| Pros |
- Strong lead generation
- Concierge service
- Predictive CRM
- Good for teams
|
- Deep Google integration
- Easy adoption
- Clean UI
- Automatic data entry
|
| Cons |
- Expensive
- Requires lead purchase
- Real estate only
- Contract commitments
|
- Rebranded as Copper
- Google-dependent
- Limited features outside Google
- Higher pricing
|
