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BoomTown vs RelayThat: 2026 Comparison

BoomTown RelayThat
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. RelayThat is an automated design tool that generates multiple branded image variations from a single design. It uses smart layouts to automatically resize and adapt designs for different platforms.
Pricing Subscription (Custom pricing) Paid ($25/mo)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Automated design generation
  • smart layouts
  • brand consistency
  • multi-size export
  • text styling
  • image library
  • brand colors
  • auto-resize
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Automatic multi-size generation
  • Great brand consistency
  • Time-saving
  • No design skills needed
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Limited creative control
  • Fixed layout system
  • Less flexible than traditional editors