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BoomTown vs Smartlook: 2026 Comparison

BoomTown Smartlook
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis.
Pricing Subscription (Custom pricing) Freemium ($0-custom)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Session recordings
  • heatmaps
  • event tracking
  • funnel analysis
  • mobile app analytics
  • crash reports
  • retention tables
  • API access
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Good mobile app support
  • Always-on recording
  • Affordable pricing
  • Easy implementation
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Limited free tier
  • Basic heatmaps
  • Fewer features than enterprise tools
  • Dashboard could be more intuitive