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BoomTown vs Sumo: 2026 Comparison

BoomTown Sumo
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. Free email capture and list building toolkit with pop-ups, welcome mats, and scroll boxes for growing email lists.
Pricing Subscription (Custom pricing) Freemium ($0-49/mo)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Pop-ups
  • Welcome mat
  • Smart bar
  • Scroll box
  • Share buttons
  • Heat maps
  • List builder
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Free tier
  • Easy setup
  • Multiple capture types
  • WordPress plugin
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Branding on free
  • Limited features
  • Can slow site