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BoomTown vs Swell Rewards: 2026 Comparison

BoomTown Swell Rewards
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. A loyalty and referral program app for e-commerce with customizable campaigns and social media rewards (now part of Yotpo).
Pricing Subscription (Custom pricing) Subscription (Starting at $29/month)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Points program
  • Referral campaigns
  • Social rewards
  • Custom campaigns
  • Shopify integration
  • Analytics
  • Email integration
  • VIP tiers
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Flexible reward options
  • Social media integrations
  • Part of Yotpo ecosystem
  • Good for small stores
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Now part of Yotpo
  • Limited standalone support
  • Basic analytics
  • Fewer updates as standalone

BoomTown

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Swell Rewards

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