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BoomTown vs WorkOS: 2026 Comparison

BoomTown WorkOS
Overview A real estate lead generation and CRM platform known for its high-converting IDX websites and lead management tools. An API platform for adding enterprise features like SSO, directory sync, and audit logs to applications.
Pricing Subscription (Custom pricing) Freemium (Free-$25/connection/month)
Key Features
  • Lead generation
  • CRM
  • IDX website
  • Predictive analytics
  • Success assurance
  • Concierge service
  • Reporting
  • Team management
  • Single Sign-On
  • Directory sync
  • Admin portal
  • Audit logs
  • MFA
  • User management
  • Organizations
  • Fine-grained authorization
Pros
  • Strong lead generation
  • Concierge service
  • Predictive CRM
  • Good for teams
  • Easy SSO implementation
  • Enterprise-ready
  • Good documentation
  • AuthKit UI
Cons
  • Expensive
  • Requires lead purchase
  • Real estate only
  • Contract commitments
  • Per-connection pricing
  • Enterprise-focused
  • Limited for consumer apps
  • Newer platform