| Overview |
An AI-powered bookkeeping platform that uses machine learning and skilled accountants to automate bookkeeping for firms. |
Smartlook provides qualitative analytics through session recordings and heatmaps for both websites and mobile apps. It offers event-based tracking with always-on session recording for comprehensive behavior analysis. |
| Pricing |
Subscription (Custom pricing) |
Freemium ($0-custom) |
| Key Features |
- AI bookkeeping
- Machine learning categorization
- Human-in-the-loop
- Financial reporting
- Dashboard
- Tax prep support
- Multi-entity
- Integrations
|
- Session recordings
- heatmaps
- event tracking
- funnel analysis
- mobile app analytics
- crash reports
- retention tables
- API access
|
| Pros |
- AI automation reduces errors
- Scalable for firms
- Good dashboard
- Human oversight
|
- Good mobile app support
- Always-on recording
- Affordable pricing
- Easy implementation
|
| Cons |
- Expensive
- Designed for accounting firms
- Complex onboarding
- Custom pricing only
|
- Limited free tier
- Basic heatmaps
- Fewer features than enterprise tools
- Dashboard could be more intuitive
|
