| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A visual applicant tracking system with drag-and-drop pipeline management and collaborative hiring features. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$399/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Visual pipeline
- Drag-and-drop interface
- Video interviews
- AI resume parsing
- Candidate scorecards
- Automated scheduling
- Job board posting
- Team collaboration
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Free plan available
- Visual and intuitive
- Good collaboration
- AI features
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited on free plan
- Fewer integrations
- Customer support varies
- Basic reporting
|
