| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A CRM by Brevo (formerly Sendinblue) that combines deal management with powerful email marketing and automation tools. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$12/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Deal management
- Email marketing
- SMS campaigns
- WhatsApp
- Chat
- Marketing automation
- Meetings
- Phone
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Free CRM included
- Strong email marketing
- Multi-channel
- Affordable
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- CRM is basic
- Marketing-focused
- Limited CRM customization
- Better as marketing tool
|
