| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A customer success platform designed for modern CS teams with health scoring, playbooks, and revenue insights. |
| Pricing |
Paid ($79-399/mo) |
Subscription (Custom pricing) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Customer health
- Playbooks
- Revenue management
- Integrations
- Analytics
- Task management
- Segments
- Alerts
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Clean interface
- Good revenue focus
- Easy to implement
- Modern design
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Custom pricing
- Newer platform
- Fewer features than Gainsight
- Limited ecosystem
|
