| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A highly customizable CRM that lets sales teams build their own modules, workflows, and automation without coding. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($21-$42/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Custom modules
- Email tracking
- Pipeline management
- Workflow automation
- Reporting
- Bots
- Bulk email
- Custom dashboards
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Very customizable without coding
- Affordable
- Email tracking
- Good automation
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Smaller user base
- Limited integrations
- Less polished UI
- Basic mobile app
|
