| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A Google Workspace-native CRM that lives inside Gmail and integrates seamlessly with Google apps. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($23-$99/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Google Workspace integration
- Automatic data entry
- Pipeline management
- Email tracking
- Task automation
- Custom reporting
- Relationship tracking
- Mobile app
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Deep Google integration
- Minimal data entry required
- Clean interface
- Easy to adopt for Google users
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Only works well with Google Workspace
- Limited features outside Google ecosystem
- Pricey for what it offers
- Reporting is basic
|
