| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A European CRM platform offering customizable solutions for mid-market and enterprise organizations across various industries. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($20-$80/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Contact management
- Marketing automation
- Project management
- Document management
- Gamification
- Business intelligence
- Customer portal
- GDPR compliance
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Strong European presence
- GDPR compliant
- Customizable
- Multi-language support
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited US market presence
- Complex to configure
- Smaller ecosystem
- Interface could be modernized
|
