| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A free open-source CRM application with a modern interface for managing sales, marketing, and customer relationships. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free (self-hosted)-$15/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Contact management
- Lead management
- Opportunity tracking
- Email integration
- Calendar
- Workflow automation
- Custom entities
- Reporting
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Free and open source
- Modern interface
- Good customization
- Self-hosting option
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Small community
- Limited support
- Fewer integrations
- Documentation could improve
|
