| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
The unified Freshworks CRM platform that brings together sales CRM and marketing automation with AI-powered insights. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($15-$69/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Unified CRM
- Freddy AI
- Sales automation
- Marketing automation
- Chat campaigns
- Email campaigns
- Journey builder
- Contact scoring
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Combined sales and marketing
- AI assistant
- Clean interface
- Good value
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Naming confusion with Freshsales
- Feature overlap
- Mid-tier platform
- Limited enterprise features
|
