| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An AI-powered CRM by Freshworks that offers built-in phone, email, and chat for streamlined sales engagement. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$69/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- AI-powered lead scoring
- Built-in phone and email
- Visual sales pipeline
- Workflow automation
- Freddy AI assistant
- Territory management
- Sales sequences
- Custom reports
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Built-in communication tools
- Clean user interface
- Good AI features
- Affordable pricing
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited third-party integrations
- Reporting can be basic
- Free plan is limited
- Mobile app could be better
|
