| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
The unified CRM platform by Freshworks combining Freshsales and Freshmarketer for complete sales and marketing alignment. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($29-$69/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Unified CRM
- AI Freddy
- Sales automation
- Marketing automation
- Customer journey builder
- Contact scoring
- Multichannel engagement
- Analytics
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Combined sales and marketing
- AI features
- Clean interface
- Part of Freshworks suite
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Confusing product naming history
- Mid-range pricing
- Can be complex
- Feature overlap with standalone products
|
