| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Email deliverability testing tool that checks inbox placement, spam scores, DMARC, and sender reputation across major ISPs. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-custom/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Inbox placement testing
- Spam score
- DMARC analytics
- IP reputation
- Bounce monitor
- Uptime monitor
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Detailed deliverability insights
- DMARC monitoring
- Affordable
- Multiple test types
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Interface dated
- Learning curve
- Results can vary
|
