| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A CRM solution for small businesses that offers contact management, sales automation, and customer service tools with flexible deployment. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($35-$60/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Contact management
- Sales automation
- Customer service
- Reporting
- Email marketing
- Document management
- Mobile access
- Customizable views
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Perpetual license available
- On-premise deployment
- Good contact management
- Established brand
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Very dated interface
- Limited modern features
- Shrinking user base
- Minimal cloud capabilities
|
