| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
An instant GraphQL and REST API engine that connects to databases and services for rapid backend development. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$99/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Instant GraphQL API
- REST API
- Database connections
- Authorization
- Event triggers
- Remote schemas
- Caching
- Observability
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Instant API from database
- Powerful authorization
- Real-time subscriptions
- Multiple database support
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- GraphQL complexity
- Vendor lock-in
- Can be expensive
- Learning curve for advanced features
|
