| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A CRM and project management platform designed for growing businesses to manage relationships and deliver projects. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($29-$99/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Contact management
- Project management
- Workflow automation
- Email tracking
- Custom dashboards
- Relationship linking
- Lead routing
- Business intelligence
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Combined CRM and project management
- Good Gmail and Outlook integration
- Relationship mapping
- Reasonable pricing
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Interface feels dated
- Limited customization options
- Customer support could improve
- Mobile app is basic
|
