| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A unified customer service platform with live chat, email, social, and self-service support for growing businesses. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($30-$60/agent/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Unified inbox
- Live chat
- Email support
- Social support
- Knowledge base
- Automation
- Reporting
- Customer journeys
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Unified customer view
- Good journey mapping
- Affordable
- Multi-channel
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Dated interface
- Fewer integrations
- Smaller user base
- Development has slowed
|
