| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Keyhole is a social media analytics and social listening platform specializing in real-time hashtag tracking and campaign measurement. It provides automated reports and influencer tracking for marketers and agencies. |
| Pricing |
Paid ($79-399/mo) |
Paid ($89-539/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Hashtag tracking
- social listening
- influencer tracking
- account analytics
- publishing
- trend analysis
- automated reports
- campaign tracking
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Excellent hashtag analytics
- Real-time tracking
- Automated reports
- Easy to use
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Limited platform coverage
- Can be pricey
- Publishing features are basic
|
