| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A notifications infrastructure platform for building in-app, email, SMS, and push notification workflows with a single API. |
| Pricing |
Paid ($79-399/mo) |
Freemium (Free-$250/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Multi-channel notifications
- Preference management
- In-app feed
- Workflow builder
- Batching
- Throttling
- Analytics
- Templates
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Multi-channel support
- Good developer experience
- Preference management
- Easy integration
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Newer platform
- Can be expensive
- Limited template editor
- Smaller community
|
