| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A people management platform offering performance reviews, engagement surveys, OKRs, and career development tools. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($6-$11/person/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Performance reviews
- OKRs and goals
- Engagement surveys
- 1-on-1s
- Career development
- Compensation management
- Analytics
- 360 feedback
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Modern performance management
- Great UX
- Good integrations
- Flexible reviews
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Can be expensive
- Limited HRIS features
- Setup takes time
- Some features need higher plans
|
