| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Email and SMS marketing platform with predictive sending, eye tracking heatmaps, and smart template builder. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($69-custom/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Email marketing
- SMS
- Predictive sending
- Eye tracking
- Smart templates
- Automation
- Landing pages
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Eye tracking feature
- Predictive sending
- Good templates
- Multi-channel
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive
- Smaller platform
- European focused
|
