| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
Visual automation platform (formerly Integromat) for connecting apps and designing complex workflows with branching logic. |
| Pricing |
Paid ($79-399/mo) |
Freemium ($0-16.67/mo) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Visual workflow builder
- 1000+ apps
- Branching
- Error handling
- Scheduling
- Data stores
- Templates
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Visual builder
- Complex logic support
- Affordable
- Data stores
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Learning curve
- Can be complex
- Smaller app directory than Zapier
|
