| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A sales effectiveness platform that embeds your sales process, content, and training into the CRM workflow for B2B sales teams. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($65-$95/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- Sales process management
- Pipeline management
- Active coaching
- Content enablement
- Analytics
- Prospecting
- Account growth
- Integration
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Sales methodology focused
- Coaching built in
- Process-driven
- Good for complex B2B sales
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Expensive
- Niche focus
- Limited marketing features
- Smaller user base
|
