| Overview |
Brand24 is an affordable social listening and online monitoring tool that tracks mentions across social media, news, blogs, videos, forums, and reviews. It provides sentiment analysis and influencer scoring. |
A customizable CRM that offers deep two-way sync with QuickBooks and Xero for seamless accounting integration. |
| Pricing |
Paid ($79-399/mo) |
Subscription ($25-$74/user/month) |
| Key Features |
- Online mention monitoring
- sentiment analysis
- influencer score
- discussion volume chart
- data exporting
- alerts
- hashtag tracking
- reach estimation
|
- QuickBooks sync
- Xero sync
- Custom workflows
- Lead management
- Online portals
- Email campaigns
- Estimates and invoicing
- App customization
|
| Pros |
- Affordable social listening
- Easy to use
- Good sentiment analysis
- Real-time alerts
|
- Deep accounting integration
- Very customizable
- Good for service businesses
- Online customer portals
|
| Cons |
- Limited publishing features
- Data coverage not as deep as enterprise tools
- Occasional missed mentions
|
- Requires QuickBooks or Xero
- Can be complex to customize
- Limited out-of-box features
- Niche audience
|
